It's essential that we need to earn our customers' trust. We never make promises we can't keep, and work hard to deliver on the promises we do make. No company is perfect, but how we handle the situation when we fall short makes all the difference.
If we fail to honor our commitments, we'll lose both credibility and customers. If we guarantee a response within 24 hours, we make sure it really happens.
If and when we're unable to make good on our promises, apologize to the customer and offer some type of compensation, such as a discount or free delivery. Overall, be as good as our word and it will help us pay off in increased business and good customer relations.