SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. That’s right, folks: I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and large businesses.
I find this extremely unfortunate, because
SEO is a very viable marketing outlet that can, in concert with effective
landing pages and content, bring your business qualified leads and customers.
Moreover, studies have shown that SEO can have a better ROI than traditional
forms of marketing like TV and print ads. It isn’t magic, and SEO alone is not
going to transform your business from a shop in your parents’ basement to a
Fortune 500 company. But neither is any other single form of advertising. What
it can do is provide a business visibility, branding, traffic, a high ROI,
credibility, and insight into customer behavior. Let’s discuss each of these in
turn.
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