Why Companies Should Blog

It helps your SEO (Search Engine Optimization) as Google loves new content!

You can engage and understand your customers better.

You are seen as an expert in your field, a ” Thought Leader”

Great new content gives people a reason to keep coming back to your site.

Blogs are a much more trusted source than companies press releases and official company PR.

It moves customers to a conversion point where enough trust is created for people to take the next step and buy.

By writing you are learning

So if you are going to start a blog what functions and features should a blog include?

1. Menu to Include

• About us
• Home back to your company website

2. Subscription to be via an RSS Feed and Email (and put these in top menu and right side)

3. Search Feature for Articles on the Site

4. Two Text boxes in the right panel to include

• A one sentence description of  who your company is
• Your clients

5. “Connect with us Box” on right panel that includes Subscription to:

• Facebook
• Twitter
• Subscribe to our Blog RSS

6. Multi User (allows multiple users to add posts to your company Blog)

7. Popular Posts Box

8. Browse by Tag Post Box

9. Browse by Category

As Google’s search alogorithms are in constant evolution with recency and new unique content becoming an important part of the mix, Blogging is something that your company should not ignore.

So do you think your company should be blogging?